The process began with a comprehensive brand assessment to analyze the current situation and study the target market, resulting in the creation of a detailed operational roadmap. By drafting the brand brief, I outlined the strategic, visual, and verbal direction for the new positioning. I then presented two visual concepts to the client, leading to the development of the final brand board and brand book once the winning concept was approved.

Once the brand identity was established, I moved on to the production and launch phase to ensure a consistent presence across all touchpoints. I designed and developed the new website, while simultaneously launching social media pages and profiles on Google Business, Apple Business, and Trustpilot. The brand identity was also extended offline through the production of key materials such as truck wraps, team uniforms, and new business cards.

In just two months of work, the branding project radically transformed the company’s image. The main outcome was an increase in the brand’s perceived value and an improvement in overall customer perception. This new positioning gave RP Lastmile the strategic leverage it needed to charge higher prices and compete in a higher market segment.